What’s in a name?

by

Public awareness of the disease AIDS beginning around mid-1981 caused problems for the Ayds brand due to the phonetic similarity of names. Initially sales were not affected, but by 1988, sales had dropped by as much as 50% and the company was seeking a new name. The product’s name was changed to Diet Ayds (Aydslim in Britain), but eventually it was withdrawn from the market.

Courtesy of the occasionally entertaining Failblog

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One Response to “What’s in a name?”

  1. Ball Slap Says:

    This is slowly turning into my favorite blog. Always original and entertaining posts.

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