What’s in a name?


Public awareness of the disease AIDS beginning around mid-1981 caused problems for the Ayds brand due to the phonetic similarity of names. Initially sales were not affected, but by 1988, sales had dropped by as much as 50% and the company was seeking a new name. The product’s name was changed to Diet Ayds (Aydslim in Britain), but eventually it was withdrawn from the market.

Courtesy of the occasionally entertaining Failblog


One Response to “What’s in a name?”

  1. Ball Slap Says:

    This is slowly turning into my favorite blog. Always original and entertaining posts.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s